TelcoOne Benefit Statement
Client:
TelcoOne
Role:
UI/UX Designer
TelcoOne Benefit Statement
Overview
The TelcoOne Benefit Statement was designed to give customers a clear, engaging, year-in-review summary of the value they received from their plan — from savings and bundled perks to travel usage, entertainment benefits, and security alerts.
Think Spotify Wrapped for telecom, built to improve transparency, retention, and customer sentiment.
Problem
Customers rarely understand the full value of what they’re paying for. Rewards, discounts, streaming bundles, security features, and roaming benefits often go unnoticed.
This leads to:
Low perceived plan value
Higher churn risk
Missed opportunities for upgrades
Limited awareness of included services
The business needed a way to surface this hidden value in a format customers would actually care about.
Approach
The goal was to transform scattered usage data into a clear narrative that feels engaging, human, and worth celebrating.
Identified value signals across rewards, roaming, security, entertainment, and home services.
Defined a narrative structure that reads like a highlight reel rather than a spreadsheet.
Designed modular templates so each benefit category has consistent layouts, stats, icons, and CTA patterns.
Focused on emotional framing — “you saved”, “you enjoyed”, “you stayed safe”.
Placed subtle upsells at natural points where they fit the context, not as intrusive promotions.
Problem
Customers rarely understand the full value of what they’re paying for. Rewards, discounts, streaming bundles, security features, and roaming benefits often go unnoticed.
This leads to:
Low perceived plan value
Higher churn risk
Missed opportunities for upgrades
Limited awareness of included services
The business needed a way to surface this hidden value in a format customers would actually care about.
Approach
The goal was to transform scattered usage data into a clear narrative that feels engaging, human, and worth celebrating.
Identified value signals across rewards, roaming, security, entertainment, and home services.
Defined a narrative structure that reads like a highlight reel rather than a spreadsheet.
Designed modular templates so each benefit category has consistent layouts, stats, icons, and CTA patterns.
Focused on emotional framing — “you saved”, “you enjoyed”, “you stayed safe”.
Placed subtle upsells at natural points where they fit the context, not as intrusive promotions.
Problem
Customers rarely understand the full value of what they’re paying for. Rewards, discounts, streaming bundles, security features, and roaming benefits often go unnoticed.
This leads to:
Low perceived plan value
Higher churn risk
Missed opportunities for upgrades
Limited awareness of included services
The business needed a way to surface this hidden value in a format customers would actually care about.
Approach
The goal was to transform scattered usage data into a clear narrative that feels engaging, human, and worth celebrating.
Identified value signals across rewards, roaming, security, entertainment, and home services.
Defined a narrative structure that reads like a highlight reel rather than a spreadsheet.
Designed modular templates so each benefit category has consistent layouts, stats, icons, and CTA patterns.
Focused on emotional framing — “you saved”, “you enjoyed”, “you stayed safe”.
Placed subtle upsells at natural points where they fit the context, not as intrusive promotions.
Solution
The final experience is a benefits journey designed to work seamlessly across devices, presenting each insight as part of an engaging, visual story.
Benefits Overview displaying the total yearly savings with links into each category.
Security breakdown showing alerts blocked, home notifications, and scam protections throughout the year.
Rewards / Telco Thursdays highlighting discounts claimed, free items, redeemed categories, and standout offers.
Entertainment summary detailing hours watched, games played, subscription value, and suggested new content.
Travel & Roaming insights showing destinations visited, roaming savings, in-flight Wi-Fi access, and usage abroad.
Results
The Benefit Statement generated strong engagement in internal reviews and quickly became recognised as a powerful way to communicate customer value.
Sparked enthusiasm across teams for how personalised insights could improve loyalty and retention.
Highlighted new opportunities for contextual upsells that feel natural and customer-first.
Demonstrated how turning usage data into a clear, positive story can significantly increase perceived plan value.
Conclusion
The TelcoOne Benefit Statement shows how transforming raw usage data into clear, human insights can strengthen customer trust and highlight the real value behind their plan. By reframing complex information as a simple, engaging story, the experience deepens loyalty and opens the door to more meaningful customer interactions.
Solution
The final experience is a benefits journey designed to work seamlessly across devices, presenting each insight as part of an engaging, visual story.
Benefits Overview displaying the total yearly savings with links into each category.
Security breakdown showing alerts blocked, home notifications, and scam protections throughout the year.
Rewards / Telco Thursdays highlighting discounts claimed, free items, redeemed categories, and standout offers.
Entertainment summary detailing hours watched, games played, subscription value, and suggested new content.
Travel & Roaming insights showing destinations visited, roaming savings, in-flight Wi-Fi access, and usage abroad.
Results
The Benefit Statement generated strong engagement in internal reviews and quickly became recognised as a powerful way to communicate customer value.
Sparked enthusiasm across teams for how personalised insights could improve loyalty and retention.
Highlighted new opportunities for contextual upsells that feel natural and customer-first.
Demonstrated how turning usage data into a clear, positive story can significantly increase perceived plan value.
Conclusion
The TelcoOne Benefit Statement shows how transforming raw usage data into clear, human insights can strengthen customer trust and highlight the real value behind their plan. By reframing complex information as a simple, engaging story, the experience deepens loyalty and opens the door to more meaningful customer interactions.
Solution
The final experience is a benefits journey designed to work seamlessly across devices, presenting each insight as part of an engaging, visual story.
Benefits Overview displaying the total yearly savings with links into each category.
Security breakdown showing alerts blocked, home notifications, and scam protections throughout the year.
Rewards / Telco Thursdays highlighting discounts claimed, free items, redeemed categories, and standout offers.
Entertainment summary detailing hours watched, games played, subscription value, and suggested new content.
Travel & Roaming insights showing destinations visited, roaming savings, in-flight Wi-Fi access, and usage abroad.
Results
The Benefit Statement generated strong engagement in internal reviews and quickly became recognised as a powerful way to communicate customer value.
Sparked enthusiasm across teams for how personalised insights could improve loyalty and retention.
Highlighted new opportunities for contextual upsells that feel natural and customer-first.
Demonstrated how turning usage data into a clear, positive story can significantly increase perceived plan value.
Conclusion
The TelcoOne Benefit Statement shows how transforming raw usage data into clear, human insights can strengthen customer trust and highlight the real value behind their plan. By reframing complex information as a simple, engaging story, the experience deepens loyalty and opens the door to more meaningful customer interactions.
